10 Packages That Will Get Local Businesses on Your Team
The number of sponsorships your team can secure greatly impacts the experience you can offer your players and their families. Player fees often cover basic essentials, but sponsorship dollars allow you to transform your season into a premium experience—one that players and their families will remember forever. But to attract sponsors, you need to understand the sponsor's perspective and present your team as the ideal opportunity.
What Sponsors Are Looking For
Local businesses love supporting youth sports because it connects them with the community and aligns them with a positive cause. However, they’re also weighing their options:
- Why invest in youth sports versus other advertising opportunities?
- Why sponsor your team versus another team?
The answer lies in offering clear value. Sponsors want visibility for their brand, engagement with local families, and an impactful way to support the community—all of which your team can provide.
Why Packaging Works
Offering sponsorship packages instead of single-item benefits is key to standing out. Packages allow you to bundle multiple benefits, creating a more comprehensive and attractive offer. Instead of piecemeal benefits like "a banner" or "a logo on a jersey," a package highlights how a sponsor’s contribution supports the team while maximizing their visibility and impact. It’s professional, efficient, and makes it easier for sponsors to say yes.
10 Sponsorship Package Ideas
To help your team secure the sponsorships it needs, here are 10 creative package ideas:
1. Home Run Package
For businesses that want premium visibility and exclusive perks, the Home Run Package is a perfect choice.
- Cost: $$$$
- Benefits:
- Exclusive scoreboard sponsorship with the sponsor’s logo prominently displayed (e.g on Score Titan scoreboard).
- Logo placement on team jerseys or hats.
- Large banner with the sponsor’s logo displayed at all games.
- Social media promotions, including posts featuring the scoreboard.
- Invitation to participate in team events like Picture Day or End-of-Season BBQ.
- Acknowledgment in newsletters and emails to parents.
- A framed thank-you plaque featuring the team and scoreboard.
2. Premium Scoreboard Sponsor Package
(if sold separately from Home Run Package)
Give sponsors exclusive visibility with this high-impact opportunity.
- Cost: $$$
- Benefits:
- Sponsor’s logo prominently displayed on the team’s scoreboard (e.g. Score Titan).
- Exclusive sponsorship with no competing logos on the scoreboard.
- Recognition in any social media posts featuring the scoreboard.
- Acknowledgment in team communications as the primary sponsor.
- Invitation to a team photo session with the scoreboard.
- Custom thank-you plaque featuring the team and scoreboard.
3. Triple Play Package
A mid-tier option that balances value and visibility for sponsors.
- $$
- Benefits:
- Medium-sized logo placement on banners displayed at games.
- Logo placement on practice gear like warm-up shirts or bat bags.
- Featured in one team newsletter or email to parents.
- Dedicated social media post thanking the sponsor.
4. Double Play Package
An entry-level sponsorship option for businesses with smaller budgets.
- Cost: $
- Benefits:
- Small logo placement on a team banner or signage.
- Shared social media post thanking all sponsors.
- Business name included in a "Thank You" message in parent communications.
5. Equipment Sponsor
Help the team gear up for success with this practical sponsorship.
- Cost: $
- Benefits:
- Business name or logo on team equipment like bags, bat racks, or helmets.
- Recognition in parent communications about new gear.
- Social media acknowledgment for their support.
6. Team Spirit Sponsor
Great for businesses that want their brand associated with the team’s fans and community spirit.
- Cost: $
- Benefits:
- Logo on giveaways like water bottles, caps, or rally towels.
- Logo placement on a team banner at games.
- Social media or team email acknowledgment.
7. Player of the Week Sponsor
Highlighting exceptional players while giving the sponsor valuable exposure.
- Cost: $$
- Benefits:
- Recognition of the sponsor in weekly "Player of the Week" social media posts.
- Business logo included in posts or email mentions about the featured player.
8. Team Photo Sponsor
A great way to keep the sponsor’s name tied to team memories.
- Cost: $
- Benefits:
- Business logo printed on team photo plaques.
- Opportunity for the sponsor to be included in the team photo.
9. Local Hero Sponsor
Perfect for sponsors who want to champion the community’s youth.
- Cost: $$
- Benefits:
- Acknowledgment as a "Local Hero" in team communications.
- Invitation to join the team for a group photo on Picture Day.
- Logo on a small banner at the team's home games.
10. Snack Bar or Refreshment Sponsor
Help keep the team energized while gaining valuable visibility.
- Cost: $
- Benefits:
- Logo on a sign at the team’s refreshment stand or snack area.
- Recognition in parent communications as the provider of game-day snacks or water.
Final Thoughts
Whether your team aims to fund a specific purchase, lower player fees, boost its budget, or achieve all of the above, these sponsorship packages provide flexible, win-win opportunities for local businesses to support your team. By presenting these ideas thoughtfully and professionally, your team can secure the support it needs to make this season unforgettable.
Ready to start pitching these packages? Share this blog with your team or download our sponsorship proposal template to get started today!
